Hi there, nice to meet you!
Hi there, nice to meet you!
I’m a Product Designer with 3+ years of experience creating intuitive, data-driven experiences for FinTech, MarTech, and SaaS products. I bridge user needs with business goals, delivering designs that improve usability, increase conversions, and drive growth. My approach combines user research, strategy, and creativity to craft solutions that make an impact.
Redesigned the sign-up experience to reduce friction and improve clarity, resulting in a 14% increase in conversion rates. Focused on simplifying user flows, optimizing microcopy, and aligning the interface with user expectations for trust and ease of use.
Lie Detector – Sign-Up Flow Redesign
Multi-Factor Authentication Flow Implementation
Redesigned and implemented multi-factor authentication flows across three financial brands to meet evolving credit bureau compliance requirements. The solution enhanced security while maintaining a seamless user experience for account access.
Transforming a FinTech Product with Research-Driven Design
Explored opportunities to redesign Credit.com’s primary offering by combining leadership concepts with user feedback. Led design execution, created prototypes, and ran usability tests with real users to validate ideas and influence the product roadmap.
